A seasoned academic and practitioner with a doctorate in Marketing and Tourism, specializing in marketing management, consumer behavior, marketing research, and niche tourism sectors. Currently, a Faculty Member in the MBA program at the School of Business and Management ITB, leveraging the case method to inspire and educate future leaders. Beyond teaching, actively engaged in facilitating seminars and community outreach initiatives that advance management practices, drive marketing innovation, and foster value creation for MSMEs. Passionate about bridging theory and practice, with ongoing research interests in contemporary tourism dynamics and their implications for sustainable growth.